What do you think of when you think about a Zensation Chicken Zalad? Kristen Schaal, naturally.
Kristen personified the comeback of the popular salad. The team told me about the tweet we used in one of the spots (it's real) and how the person on the other end freaked out when they decided to use it. Social media at work. There's definitely a fanbase out there and after we shipped the spots we all went out and actually tried it. And I have to say, it was actually really good.